Photography
Reinier van Oorsouw
Looking for photography?
Photography that communicates. That interacts. I provide colourful photography! Portraits, landscapes, events, travel, projects etc… Keeping in mind communication goals and the style of your company or organization.
On this page I will tell you more about what you need to produce good pictures. Also, I have outlines different types of photography I offer.
How to produce good pictures?
When in need of professional photography, it’s good to keep the following list in mind. Answers these questions, which will help you to create a briefing;
- The “What” – what do you want to communicate? Many options; positivism, your brand, products or services etc…
- The “Who” – who is your audience? This includes: where are they based? What is their age? What do they think is important?
- The “When” – when will activities be initiated? This element features a clear path of time.
- The “Why” – why are you doing this? What is your organisation trying to achieve with this photography? Will it be stand-alone or will it be mixed with other types of media? For instance; more brand awareness, selling a product, branding, media exposure.
- The “How” – which channels of communication will you use? Think about; face-to-face, printed, online, in presentations…
Aerial Photography
Pictures taken from the sky are the hottest new thing in town. And, you don’t need a helicopter! With drones you can be the eye in the sky. Creating interesting perspectives and angles. Be sure to figure out the rules and regulations in your town/country before flying though. I’ve ‘droned’ around the globe in quite some places. Here are some examples.
Example of Aerial Photography – by Reinier van Oorsouw
Architecture
Architectural photography means ‘the photographing of buildings and similar structures that are both aesthetically pleasing and accurate representations of their subjects’. Get your offices, houses or the whole town in the picture with architectural photography. Indoor or outdoor! I’ll make it pop 🙂
Documentary
A particular style of photography that usually refers to capturing stories or events that are relevant to everyday life, which can both show positive as negative aspects. With documentary photography, the maker wants to tell a story. A real life reportage. This style usually indicates a long term event with a complex story line.
Example of Documentary Photography – by Reinier van Oorsouw
Events & Conferences
Capturing the atmosphere of events & conferences; it is very important to show highlights. And, you can usually achieve it with a couple illustrative pictures. Who where there? How did people experience the event? A series of pictures is all you need!
Example of Event Photography – by Reinier van Oorsouw
Landscapes
Promoting your country (or region) with some stellar landscape shots, will add to your destination marketing. Creating landscape photography that sparks to peoples minds isn’t easy. You need timing (to wait for the light and weather being exactly right), technique, framing. All these elements combined give the opportunity to grasp the landscape in an engaging manner.
Night Photography
A special style of photography; taking pictures at night. Almost every picture shot at night, is done on a tripod. There is not enough light to capture shots by hand, so a tripod is your go-to manner to get steady and sharp pictures. At night, you can get some interesting views by creating long exposures. This means that you let light into the picture for a (relatively) long time. Creating a unique perspective of the situation.
Photojournalism
Current news journalism in photography is called ‘photojournalism’. A difficult type of story telling, as the photojournalist can capture events with an ethical dilemma. What should you capture? And what not?
Portraiture
With portraits you try to capture peoples’ personality (or a group). Poses, light, backdrops play a huge role in shaping a quality portrait photograph. In an series of pictures, portraits can provide an extra personal touch.
Example of Portrait Photography – by Reinier van Oorsouw
Project Photography
For development organisations (NGOs), this is a much chosen form. It usually functions to create an overview of their project. Showing problems and solutions. And, the people that are benefiting from the work of the NGO. Final results can be used for a mix of goals: stories of beneficiaries can be used online to raise funds. Series can be used in annual reports, magazines or on the website. Aerial photography can be part of these series as well, to illustrate the perspective of a location. An example of such a series can be seen here.
Travel & Lifestyle
To illustrate locations and lifestyles (and the people who experience it), this form is used often. Usually it features people in an inspiring setting. In a landscape. In mode of transport. With a certain product on the street. What is important is that people should be able to imagine them being the person in the picture. To build your brand or destination, this is an important element to feature in your marketing. It can also be referred to as destination photography.
Example of Travel & Destination Photography – by Reinier van Oorsouw
Studio Photography
Work in studios is usually done for specific marketing purposes. Adding to campaigns, magazine features, advertising. A completely different approach than other photo styles. Studio shoots usually working with multiple people, apart from the photographer. It can include stylists, make-up artists, models etc…
READY FOR SOME ACTION?
For every communication goal, there is a suitable photograph. Let’s work together: Contact me! We’ll work hand-in-hand. To create engaging photo series together. Targeted to reach the audience you want to reach. And to reach your goals.
Reinier van Oorsouw
