Social Media

Want to achieve more with social media?

Before being successful, you need a clear vision of how you will achieve that. What are you channels to communicate? And, how you will communicate to your audience. That’s where I come in! I work as a social media consultant. On this page you will read more about the services I offer in social media. Want to talk? Drop me a line.

I will explain more about the following topics:
* Analysis
* Defining Objectives
* Identifying Stakeholders
* Formulating Messages & Templates
* Work Plan
* Content
* Community Engagement
* Monitoring Achievements

Why you’d need a social media consultant?

When improving your social media channels, it is good to ask yourself the following questions. Of course, I can help you out in the process.

1. The “What” – what do you want to communicate? Many options; a special discount, new products, show the identity of your brand…
2. The “Who” – who is your audience? This includes: where are they based? What is their age? What do they think is important? Etc…
3. The “When” – when will activities be initiated? This element features a clear path (including time schedule).
4. The “Why” – why are you doing this? What is your organisation trying to achieve with this consultancy? For instance; more brand awareness, donations, branding, media exposure etc…
5. The “How” – which channel of communication will you use? Lots to choose from, like Facebook, Instagram, Snapchat, Twitter, Youtube etc…
6. The “By whom” – who is the sender? This is where we will shape & style your organisation.

Want to achieve more with social media?

Before being successful, you need a clear vision of how you will achieve that. What are you channels to communicate? And, how you will communicate to your audience. That’s where I come in! I work as a social media consultant. On this page you will read more about the services I offer in social media. Want to talk? Drop me a line.

I will explain more about the following topics:
* Analysis
* Defining Objectives
* Identifying Stakeholders
* Formulating Messages & Templates
* Work Plan
* Content
* Community Engagement
* Monitoring Achievements

Why you’d need a social media consultant?

When improving your social media channels, it is good to ask yourself the following questions. Of course, I can help you out in the process.

1. The “What” – what do you want to communicate? Many options; a special discount, new products, show the identity of your brand…
2. The “Who” – who is your audience? This includes: where are they based? What is their age? What do they think is important? Etc…
3. The “When” – when will activities be initiated? This element features a clear path (including time schedule).
4. The “Why” – why are you doing this? What is your organisation trying to achieve with this consultancy? For instance; more brand awareness, donations, branding, media exposure etc…
5. The “How” – which channel of communication will you use? Lots to choose from, like Facebook, Instagram, Snapchat, Twitter, Youtube etc…
6. The “By whom” – who is the sender? This is where we will shape & style your organisation.

Analysis

It’s not smart to start posting bluntly. Every project starts with an analysis. It shows the current situation and points to improve. We discuss expected outcomes. We look at what your current assets are. This will result in a thorough verview of the current situation.

Defining Objectives

After a thorough analysis, we will define objectives. What should the social media consultant achieve? In this process we will determine expected outcomes.
Identifying Stakeholders

It is very important to identify stakeholders. This means; who will see your posts? Who is your client? And are there other people that might look at your social channels? Depending on your objectives, I will help to identify groups. Where needed, personas will be created. Conducting a survey amongst current stakeholders can also add to getting more insight.
communication strategy

Formulating Messages and Templates

This part brings life to your social media channels. In this part we will create a tone of voice and visual identity. The identity will be brought into your channels. Creating a visually attractive platform. And engaging styles of posting.

Work plan

Once you have a social media strategy, you want to put it to good use. All strategies come with a suitable work plan which explains how to implement the newly acquired strategy. And when! Depending on what you are looking for, we can also decide on a hand-in-hand implementation.

Content

What will you show your audience? This will be defined in the previous stages. But, how will you get this content? Can the social media consultant create it? Or should you bring in external forces to create it for you? This element is discussed as well.

Community Engagement

Once you have settled on a way forward, the social media consultant can start. Creating posts. Engaging with your community. And, most importantly, creating return-on-investment. Following the goals that have been outlined, the social media consultant will start bringing results. Depending on what you are trying to achieve, that might take a while. Engagement is done in many different ways. Looking for more engagement? Contact me!

Monitoring Achievements

Obviously, it is all about impact. To monitor achievements, the social media consultant has several tools to track what is happening. We’ll find the best way to monitor outlined targets. And report often.

Ready for some action?

Can’t wait to start? Let’s talk! We’ll work hand-in-hand to create a social media strategy together. Targeted to reach the audience you want. And to reach your goals.

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