Web Development

How to get an amazing website?

  • Reinier van Oorsouw

    Reinier

    Creative Communication Consultant

    E-mail Reinier

  • Contact Info

    Utrecht, The Netherlands

    +31 (0)6 468 111 67

    mail: reiniervanoorsouw@gmail.com
    web: www.reiniervanoorsouw.nl

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Do you need modern-day web development?

Don’t get stuck in the past; let’s step into the future and look at what is needed to achieve a modern-day website. A website that fits modern audiences, is engaging and looks sharp! On this page you will read more about the services I offer in web development. Want to talk? Drop me a line.

I will explain more about the following topics:
* Audit
* Defining Objectives
* Identifying Stakeholders
* Formulating Messages & Templates
* Work Plan

communication strategy

Picture by: Reinier van Oorsouw

How to define a plan for web development?

When looking into new or re-branded websites, I always answer the following items:

  1. The “What” – what do you want to communicate? Many options; Identity, products, corporate impressions etc…
  2. The “Who” – who is your audience? This includes: where are they based? What is their age? What do they think is important? Etc…
  3. The “When” – when will activities be initiated? This element features a clear path forward.
  4. The “Why” – why are you doing this? What is your organisation trying to achieve with a new website? For instance; more brand awareness, donations, branding, media exposure etc…
  5. The “How” – how will you do? How will the website be designed, developed and shaped?
  6. The “By whom” – who is the sender? This is where we will shape & style your organisation.

Analysis

It’s not smart to start bluntly with alternations, or building a new website. Every project starts with an audit: how is your current website functioning. What is missing? Are you open to explore options you might not have thought about before? We discuss expected outcomes. We look at what your current assets are. This will result in a full overview of the current situation.

Defining Objectives

After a thorough analysis, we will define objectives. In this process we will determine expected outcomes. This is meant to illustrate what you are trying to achieve with a newly developed website.

Identifying Stakeholders

It is very important to identify stakeholders. This means; who will see your website? Who is your client? And are there other people that might look at your site? Depending on your objectives, I will help to identify groups. Where needed, personas will be created. Conducting a survey amongst current stakeholders can also add to getting more insight.

Formulating Messages and Templates

This part brings life to your website. In this part we will create a tone of voice and visual identity. The identity will be brought into the design of the website.

Work plan

Once you have a new communication strategy, you want to put it to good use. All strategies come with a suitable work plan which explains how to implement the newly acquired strategy. And when! Depending on what you are looking for, we can also decide on a hand-in-hand implementation.

Ready for some action?

Can’t wait to start? Let’s talk! We’ll work hand-in-hand to create a communication strategy together. Targeted to reach the audience you want. And to reach your goals.

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