Communication Strategy

In need of a clear communication plan?

  • Reinier van Oorsouw

    Reinier

    Creative Communication Consultant

    E-mail Reinier

  • Contact Info

    Utrecht, The Netherlands

    +31 (0)6 468 111 67

    mail: reiniervanoorsouw@gmail.com
    web: www.reiniervanoorsouw.nl

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Are you looking for a clear communication strategy?

Before being successful, you need a clear vision of how you will achieve that. And, how you will communicate to your audience. That’s where I come in. On this page you will read more about the services I offer in communication strategy development. Want to talk? Drop me a line.

I will explain more about the following topics:
* Analysis
* Defining Objectives
* Identifying Stakeholders
* Formulating Messages & Templates
* Work Plan

communication strategy

Picture by: Reinier van Oorsouw

How to write a communication strategy?

When providing a communication strategy, I always answers the following items:

  1. The “What” – what do you want to communicate? Many options; a special discount via social media, news via TV, lobbying at government level etc…
  2. The “Who” – who is your audience? This includes: where are they based? What is their age? What do they think is important? Etc…
  3. The “When” – when will activities be initiated? This element features a clear path.
  4. The “Why” – why are you doing this? What is your organisation trying to achieve with this communication plan? For instance; more brand awareness, donations, branding, media exposure etc…
  5. The “How” – which channel of communication will you use? Think about; face-to-face, online, in presentations…
  6. The “By whom” – who is the sender? This is where we will shape & style your organisation.

 

Analysis

It’s not smart to start bluntly with alternations. Every project starts with an analysis. We discuss expected outcomes. We look at what your current assets are. This will result in a full overview of the current situation.

Defining Objectives

After a thorough analysis, we will define objectives. In this process we will determine expected outcomes. This is meant to illustrate what you are trying to achieve with a new communication strategy.

Identifying Stakeholders

It is very important to identify stakeholders. This means; who will see your communication? Who is your client? And are there other people that might look at your communication channels? Depending on your objectives, I will help to identify groups. Where needed, personas will be created. Conducting a survey amongst current stakeholders can also add to getting more insight.
communication strategy

Formulating Messages and Templates

This part brings life to your communication strategy. In this part we will create a tone of voice and visual identity. The identity will be brought into templates. For example in creating a new business card, logo or e-mail autograph. Or, we might update all visual identity of your organisation.

New templates can be delivered ready-to-use.

Work plan

Once you have a new communication strategy, you want to put it to good use. All strategies come with a suitable work plan which explains how to implement the newly acquired strategy. And when! Depending on what you are looking for, we can also decide on a hand-in-hand implementation.

Ready for some action?

Can’t wait to start? Let’s talk! We’ll work hand-in-hand to create a communication strategy together. Targeted to reach the audience you want. And to reach your goals.

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